Exclusive Interview: Seun Lim, Designer of James Jeans

by Jaime on December 8, 2011

When I got the chance to interview the designer who pretty much single-handedly started my denim obsession, I obviously jumped at the chance. Seun Lim is an amazing artist, and her medium just happens to be denim and indigo.
With the new release of the James Couture line (you’ll learn more about that!), I wanted to ask her a few questions – find out about her inspiration, favorite pair and more – just for Denim Debutante readers.
I hope you enjoy this as much as I did!
  1. What is the one piece of advice you’d offer readers who have been struggling to find the right pair of jeans?

Get yourself into James Jeans Couture! No joke, this jean has changed my life (and my body)! It’s like putting on your confidence. I’ve seen what it does to women of all shapes and sizes – the look of utter happiness on these women’s faces brings me the greatest feeling of satisfaction and accomplishment. It has been such an honor to be able to change the way a women looks at herself in the mirror. First she feels the difference in the thigh and waist and then is in shock as she sees her newly lifted and shaped silhouette.

  1. Which fit is your personal favorite in your collection and why?

The Couture Skinny 1285 is my go-to. I can wear it with my new favorite winter booties and leg warmers or pair it with leopard heels- although I usually end up in flip flops around the design studio. A girl’s got to be comfortable!

  1. Tell us about your first pair of jeans (premium or otherwise)?

I remember scouring the market when I was first developing our initial James Jeans denim. The overwhelming disappointment with fit was very disheartening. I knew then that my mission in life would be to change the market and develop a truly body morphing jean.

  1. With so many denim brands out there today, why should Denim Debutante readers choose James Jeans?

James Jeans Couture Collection really is the only brand that has ever introduced a jean that can re-shape and re-fit your very own body. Plus it is painless! No plastic surgery needed.

  1. James Jeans – and now, James Icon – has made a name for itself with flattering cuts and pieces that transcend trends. Where do you see the brand going next?

We will see the transition of Couture fitting infused into both brands. James Jeans is that must-have classic brand that offers on-trend silhouettes while always remaining true to ourselves. James Icon has that extra pizzazz that will also incorporate the innovation of Couture Collection. Our future is looking very exciting!

  1. Where do you see denim going in the next year? Next five years?

For James Jeans, the Couture Collection fit combined with the body shaping innovations will set a new standard for denim across the board.

Thank you so much to Seun for playing along!


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{ 1 comment… read it below or add one }

Hayley December 8, 2011 at 8:42 pm

That’s so awesome that you got to interview her. I have yet to own a pair, but I always have an eye out :)


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