New Releases from GUESS – Breast Cancer Awareness Limited Edition Items

by Jaime on October 3, 2011

Big props to GUESS for another year of philanthropy. Because October is Breast Cancer Awareness Month, they’ve brought some new items out. Read more for the details and how to buy.

In support of Breast Cancer Awareness month this October, GUESS?, Inc. will be releasing three limited edition items from their GUESS and GUESS by Marciano collections to benefit Susan G. Komen for the Cure®. GUESS, the American lifestyle brand famous for its trend setting denim and unforgettable campaigns, will be releasing the Sparkling Pink Watch and first ever GUESS Breast Cancer Awareness bracelet. GUESS by Marciano, the fashion-forward lifestyle brand extension from GUESS will be launching the second installment of the limited edition GUESS by Marciano Breast Cancer Awareness T-shirt.

“We are proud to once again be aligning our brands with Susan G. Komen for the Cure,” says Paul Marciano, Co-Founder and Chief Executive Officer of GUESS?, Inc. “Giving back is a central part of the way we do business at GUESS? Inc. and we feel very strongly about the amazing work Komen for the Cure has done for the fight against one of the deadliest killers amongst women today.”

GUESS marks its six year partnership with Susan G. Komen for the Cure® with the launch of the limited edition GUESS Sparking Pink watch. The watch features a polished silver-tone case, translucent top ring, a multifunction dial noting day and date and pops with twelve pink accent crystals. The Sparkling Pink watch is foremost chic, but also charitable by having an eye-catching crystallized pink ribbon, the universal symbol for the fight against breast cancer.  20% of the proceeds from the sale of each watch, retailing at $105, will be given directly to Susan G. Komen for the Cure®. And no fashion outfit is complete without the pink friendship bracelet adorned with a pink enamel heart charm inlaid with crystal heart detailing. The reverse of the charm reads “Hope,” “Courage,” and “Love,” providing all those supporting the cause with words of encouragement and inspiration. Retailing at $30.00, GUESS will donate $23.80 from the sale of each bracelet to Susan G. Komen for the Cure.The Sparkling Pink watch and Breast Cancer Awareness bracelet will both be available at GUESS, GUESS Accessories Retail Locations Nationwide, and www.GUESS.com.

GUESS by Marciano will launch the second installment of the limited edition GUESS by Marciano Breast Cancer Awareness T-shirt on September 27 at GUESS by Marciano retail stores in the US and Canada, as well as online at www.GUESSbyMarciano.com. The pink and oatmeal short-sleeve striped scoop neck T-shirt features motivating words such as cure, hope, love, and survive in the shape of a heart. The Breast Cancer Awareness T-shirt will retail for $68.00 with $54.90 per T-shirt going to benefit Susan G. Komen for the Cure®.

GUESS and GUESS by Marciano have individually pledged to donate a Guaranteed Minimum Donation of $25,000.00 to the Susan G. Komen for the Cure®. Through these stylish collaborations, GUESS?, Inc. hopes to continue to raise funds and awareness to help fight the battle against breast cancer.

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