August 2011 (Los Angeles, CA) – 7 For All Mankind’s fall 2011 advertising campaign evokes the cool California lifestyle, revolving around casual sophistication and effortless style. This season’s imagery showcases the brand’s rich denim-lifestyle by highlighting the collection’s simplicity of material and form.
The fall 2011 campaign was shot by world-renowned photographers Mert Alas and Marcus Piggott. This is the duo’s third campaign with the brand. Creative Director of the project, Chandelier Creative’s Richard Chirstiansen, assembled a team of fashion all stars including stylists Patti Wilson, hair stylist Oribe, and make-up artist Diane Kendal to help create the campaign’s glamorous aesthetic.
Shot on location at a private residence in Carpinteria, CA in Santa Barbara County, the home served as the iconic backdrop highlighting 7 For All Mankind’s fall 2011 collection of premium denim, sportswear, and accessories for men and women. The home’s clean lines and beach-front location exemplify the luxurious, California-lifestyle for which the brand is known. The campaign stars supermodel Angela Lindvall and Sam Webb. Both models are effortless and exude selfconfidence, just like 7 For All Mankind.
“These powerful images truly showcase the essence of the brand and our style of chic, effortless dressing. 7 For All Mankind is a complete lifestyle brand rooted in denim, and this campaign highlights this in a powerful way. The images are about California and denim – the heart and soul of the brand,” said Leilani Augustine, VP of Marketing at 7 For All Mankind.
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