Oh yeah, you read that right.
Here’s an excerpt from the Chicago Tribune (yay!) article:
The once high-flying Los Angeles denim label Rock & Republic is going to Kohl’s.
VF Corp., the apparel maker that bought the troubled blue jean company out of Chapter 11 bankruptcy earlier this year, signed a licensing agreement with Kohl’s Corp. naming the discount chain the exclusive retailer for Rock & Republic.
The collection is slated to debut in the spring of 2012. The brand will initially focus on apparel and footwear for men and women, the companies said. It may eventually expand to include children’s clothing, accessories and home goods.
VF will manufacture the jeans. The Greensboro, N.C.-based apparel giant owns more than 30 brands, including Seven for All Mankind, Lee, Wrangler and North Face.
They make a comment at the end of the article about how shoppers “lost their appetite for $300 jeans.” And while I can see what they’re saying… they’re absolutely off base. People just decided to spend that $300 on very good jeans instead of flashy, embroidered jeans with average-quality fabric.
Read the rest of the article, then come back and share your thoughts here.