New Denim Brand: Denmark’s Won Hundred

by Jaime on May 30, 2011

I got an email about Won Hundred and their Brigitte Jean (cute, right?), but had never heard of the line… and, if I haven’t, you probably haven’t either! Here are some details:

(Oh, and just a thought while you read this – is “increasement” a word?)

Having long felt the urge to launch his own vision of a distinctive clothing line, Nikolaj Nielsen, an industry veteran with a vast background in denim, founded Won hundred with the ambition to challenge the way fashion was grasped in native Denmark.

Being a new brand with a collection rooted in classical menswear and traditionalformalwear and a willingness to take risks, Won hundred soon experienced a rapidly increasement in interest and attention from both press and retailers. The following season the brand launched an extensive ready-to-wear collection ranging from t-shirts to tailor made suits for both men and women flanked by a comprehensive jeans programme.

Today, the team behind Won hundred works proactively with the mantras; passion, awareness, reaction & fascination in all senses from early stage sketches to final production. The entrepreneurial approach to the Inspiration is, whether conceptual or by sudden impulse, primarily found within different movements in music, cinema and art and serves as a foundation for the sustained mission; to define a modern style for the multifaceted and enthusiastic individuals.

Won hundred has in less than 4 years managed to establish a strong foundation and identity on a national as well as an international level. Today the brand is represented in more than 170 selected stores around the world and has established offices and showrooms in Copenhagen, Denmark, Stockholm, Sweden and at agencies scattered across Europe. Each year Won hundred presents 4 collections replenished by a basic programme.For more information pay a visit to

Share your thoughts about this brand – and the Brigitte Jean – in the comments. And catch Won Hundred clothing online at!


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