I love the style of Nudie’s lookbooks – the “Lifestyle” section (which is what this is) is always so beautiful.
A little background about Nudie Jeans:
We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. As a true jeans brand we are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The collection is tight, like a rock band, reflecting the feeling of everyday life.
Design goes beyond creating just a product that serves to fulfil a need or a function. The philosophy of Nudie Jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude.
Nudie Jeans will stay true to jeans and all about jeans.
Nudie is the ”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.
Check out the images and share your thoughts about what’s coming from Nudie Jeans. If you’re a big fan of the collection, tell us why… Aase is a huge Nudie lover, so I know that both men and women love this Swedish line.