Sneak Peek – GUESS Spring 2011 Advertising Campaign

by Jaime on January 7, 2011

I’m a huge Ellen von Unwerth fan, which I definitely shared with the last big GUESS ad campaign, but I am swooning over their new “Girls Girls Girls” campaign for Spring 2011, and you’re getting one of the first peeks at it here!

New York, NY – January 6, 2010 – Ellen von Unwerth reprises her role as famed photographer of the classic 1980’s & 1990’s GUESS advertising campaigns with the introduction of the GUESS spring 2011 campaign. The black and white classic images are reminiscent of the1960’s and 1970’s iconic beach movies that embody that time in film history.

Cropped pants and jeans, polka dot bustier tops, floral rompers and pin-up inspired swimwear dominate the collection of images and set the tone for the campaign. The men’s collection ventures away from its rock & roll influences and takes on a cleaner approach which featurescardigans, dark wash slim jeans and plaid shirts which compliment the women’s collection.

Revealing close up and scenic shots transport the audience back to a simpler timecharacterized by fun in the sun. Playful photographs of a group of girls and boys capturecarefree moments of eating, drinking, laughing and surfing at the beach. Alyssa Miller, the face of GUESS Seductive, alongside Elsa Hosk, Kate Upton and Silviu Tolu are the perfect cast to bring the remote surf town to life.

“The spring 2011 campaign captures the playful, light hearted nature of summer when thereshouldn’t be a care in the world except the best wave to catch,” says Paul Marciano, Vice-Chairman and Chief Executive Officer of GUESS?, Inc. “With my vision and Ellen’s talented eye we were able to capture that free spirited moment often seen in 1960’s and 1970’s films andmake it relevant and current to today’s consumer.”

Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, at, in GUESS retail stores, outdoor media, and on collateral materials.

Share your thoughts about the campaign in the comments!


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