Now arriving in stores (and brand new for the Spring 2011 Season) the Levi’s® Water<Less range, is a new collection of denim, that reduces the amount of water used in the finishing process by an average of 11 gallons per pair!
With that, the Water<Less collection will feature beloved, iconic Levi’s® brand silhouettes. For men those include: the 511 Skinny; the 514 Slim Straight; the Trucker Denim jacket; and the jean that started it all, the original button-fly 501® cut, in a premium selvedge denim.
Given this range of leading, fashion-directive fits, the Levi’s® Water<Less assortment offers styles that are at once trend-leading AND also environmentally-minded.
You can get the New Water<Less Jeans at Levis.com.
What do you think about these jeans? Love them or hate them, I think that they’re definitely a step in a better direction, and I hope that Levi’s starts to make them more widely available while scaling back on their more damaging pairs.