GUESS Kids Spring/Summer 2011 Collection

by Jaime on January 18, 2011

It’s always a little freaky for me to see children posing for fashion shoots. This is not that full-scale haute couture, but these pretty babies are all posed and ready to go. They definitely look darling – GUESS did a good job with keeping them looking their age and not trying to scale upward – and the clothes are cute.

Here’s a little blurb from GUESS:

“The Spring / Summer 2011 campaign and collection is all about kids enjoying their natural surroundings in beautiful and wearable designs,” says Paul Marciano, Vice Chairman and Chief Executive Officer of GUESS? Inc. “This collection is sure to bring out the spirit, creativity and playful imagination in kids as it truly embodies what the GUESS Kids line is all about, on-trend, fun and youthful fashion.”

The girls collection is characterized by blues and whites – which relate back to the nautical nature of the campaign. A brilliant white-light sun dominates the collection. Punchy aqua blues and Calistoga reds are juxtaposed against clay, sky and warmer pastels, rounding out the collection. Cloud-like tie-dye, bold stripes, embroidery and lace are all incorporated into easy-to-wear dresses, tunics and rompers.

The boys collection mirrors the girls with the strongest colors coming from greys and blues with pops of red robin serving as a main accent color. Burnt oranges, greens and browns compliment the collection through washed t-shirts, colored denim and accessories. The artwork and graphics takes on a cleaner feel lending itself to a more Americana representation of the brand. Mixed media, hidden hardware, contrasting canvas and leather embroidery all add to the collection’s allure.
Check out the other shots below and share your thoughts!
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{ 1 comment… read it below or add one }

Hayley January 18, 2011 at 12:25 pm

I think it’s weird when kids are used in ads BUT that girl in the purple is freaking adorable.


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