This totally made me giggle this morning (thanks, Kristy, for the heads up!), so I thought I’d share it with you guys!
Diesel Sneakers not made for Running
Great for breaking Stupid World Records
On 6 November 2010 hundreds of competitors will gather in Allen Gardens, London, where they will don their free customised Kigu animal suits, jump on the back of a fellow competitor and compete in one of the UK’s most notable sporting events, the Piggy-Back Race, all in the name of Stupid…
The winner of our ‘£50K to Be Stupid’ on-line competition (where we asked our UK fans to come up with a creative way of spending £50,000, on a stupid idea) Abi Lewis wanted to recreate Noah’s Ark, using the measurements depicted within the famous story, and then fill it with animals created from the imaginations of contributing artists… Now that’s Stupid because if we were to build an ark the same size as Noah’s it would be the size of the Emirates Stadium!?! However, we want to run with her idea and have decided to combine animals going in two by two with breaking the current Piggy-Back race Guinness World Record™.
We need over 300 Piggy-Backers to break the record, so whether you want to find out who’s the fastest on two trotters or support us in breaking a World Record, come and join us!
STUPID PIGGY-BACK WORLD RECORD ATTEMPT
IN ASSOCIATION WITH DAZED & CONFUSED AND KIGU
SATURDAY 6 NOVEMBER
ALLEN GARDENS E1
Once we’ve smashed the record we’re inviting all competitors, winners and losers, back to our ‘Art Ark’ party, curated by Abi and filled with animals from her imagination.
For more information, or to register to race visit www.facebook.com/diesel or visit our Covent Garden and Carnaby Street stores.