Denim Video: Paige Premium Denim’s Model Search

by Jaime on November 20, 2010

Paige Premium Denim has created a series (well, a two-video series at least) about their latest Model Search, and it’s adorable! Here’s a little background.

Paige Denim has released a five minute webisode documenting the six finalists who journeyed from all over the country to meet Paige Adams-Geller and compete for a chance to win a $2000 prize package including Paige jeans, Smashbox Cosmetics and Ken Paves hair products.  “The online episode is just the beginning of the exciting new ways customers can interact with the brand,” says Adams-Geller.  “Adding a video element to our facebook contest seemed like the best way to give our fans an insider’s view into what happens after the fact with these online contests.”  This is the first of two webisodes set around the modeling contest.  The second, to be released this month, will document the winner’s model makeover and denim photo shoot for the Paige brand.

Check out the video and enjoy!

Love,
JP

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