Los Angeles, CA (September 23, 2010) – Divine Rights of Denim (DRD) launches a new collection to be sold at Forever 21 as the retail giant’s first premium branded denim line this October. The LA-based women’s contemporary line has joined forces with Forever 21 to provide its customers with premium product at affordable prices just in time for the holiday shopping season.
Divine Rights of Denim will be available at most of Forever 21’s stores worldwide. “This fuses Divine Rights of Denim’s trendy, cutting-edge design aesthetic with Forever 21’s fast fashion philosophy. It addition, it will fit into Forever 21’s pricing spectrum; items that previously ranged in retail for $70-$100, will now all be under $30,” says Divine Rights of Denim Sales Director, Marlo Williams. “What makes this partnership especially unique is that none of Divine Rights of Denim’s quality will be sacrificed at all,” she continues.
Designed specifically with Forever 21 customers in mind, Divine Rights of Denim’s initial collection features trend-driven styles in an array of colors and washes available in three fits – skinny, straight and the increasingly popular ‘jegging’. Every piece of DRD sold at Forever 21 will retain the label’s signature fit, which has cemented the brands loyal customer base. In the months following the debut, additional styles will be introduced, increasing the brands offerings in Forever 21 stores worldwide.
I personally have no experience with Divine Rights of Denim, but I know that for the price point (especially now that they’re under $30), this is definitely something to try!
What are your thoughts?