Denim on the Runway: G-Star Raw SS11 Collection

by Jaime on September 15, 2010

The runway show took place at the Pier 94 exhibition space, perched over the Hudson River on the western side of midtown Manhattan. A single-stretch catwalk provided plenty of opportunity for guests to study the collection pieces. A large, wooden Arc Pant sculptural backdrop and recurring motif in the catwalk center carpet reinforced the 3D underpinnings of the collection.

The front row included actress Liv Tyler and world chess number one Magnus Carlsen – both of whose images front G-Star’s upcoming Fall/Winter 2010 ad campaign. Curated by photographer Anton Corbijn, the campaign will be visible in print, outdoor and in-store as of mid-September.

Per usual, I’m not 100% sure of the wearability of this line. It’s fresh and fun, sure… but most of it doesn’t translate into everyday life.

Would you wear this line?

Also, that slim harem style, while totally unwearable on my figure, is kind of growing on me. Feel free to be frightened.

Check out all the shots in the gallery below, and share your thoughts in the comments!


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