I love when brands and stores step up to make a difference, and that’s what UK denim-centric boutique Donna Ida is doing right now!
Donna Ida stores are hosting a denim drive in aid of Jeans for Genes charity and want your unwanted jeans to make it a success. If you have a pair (or several) of old or unwanted jeans, you can bring them into any Donna Ida store and we will trade them for a £20 voucher off your next pair!
Not only will you be gifted with a voucher for your generosity, but your jeans will then be styled and sold at our concession in Lily Allen’s new store ‘Lucy in Disguise’ with 50% of the proceeds going to Jeans for Genes, the charity supporting children with genetic disorders. It’s a double denim good deed.
If you’re in the UK, I’d HIGHLY recommend taking part in this! Please let me know if you head over (and take some pictures – we’ll post them up!).
Love,
JP
