That’s exactly how I feel about Pray for Mother Nature – a new line for Fall/Winter 2010.
Here’s a little detail, courtesy of their June press release:
Being environmentally conscious has become a way of life to many and the new denim brand “Pray for Mother Nature” is more than just eco-friendly. It was actually inspired by how the Japanese preserve nature and the environment.
“Pray for Mother Nature” is the brain child of Chip Foster, the other half of the wacky Chip and Pepper denim duo, and his with wife, Nicole Foster, who, during a recent trip to Japan were amazed how much the Japanese respect the environment.
And thus, the idea of having an eco-friendly jeans line made of the softest, lightweight denim was born and the naming the label “Pray for Mother Nature” was a natural step to take.
Launching a small collection for a fall/holiday 2010 delivery, Pray for Mother Nature features nine different silhouettes created from the best Japanese and Italian denim.
From body conscious styles like “Slick Rick,” “Who’s the Boss” and “Action Jackson,” extra slim legging jeans in 6 oz denim, to a bell jean, skinny and bootcut styles. Daring new silhouettes in the collection consist of “Nomi Malones,” a slouch harem pant and “It Doesn’t Suck,” a slouchy trouser style both offered in chambray, which is the it fabric for the season.
Colors range from indigo, lighter blue vintage washes, charcoal to olive. Price points are from $162 to $198. Pray for Mother Nature will be sold in better specialty boutiques and will be available for the Fall / Holiday 2010 season.
You can already get your hands on some of the styles at Shopbop.com. Share your thoughts about the line!