New Denim Brand: Dominico Vacca

by Jaime on June 10, 2010

I’ll be honest… this guy sounds overwhelmingly sure of himself. Confident is sexy; cocky is just downright unattractive. And rude.

Here’s a little snippet of his interview in LA Times (hold in the vomit, kids):

“The whole denim thing has been getting quieter,” Vacca explained. “For a while, Levi’s was big, then Diesel, then 7 [for All Mankind], but now it’s just boring,” he said. “And my customers have been asking for it for a while.” Then Vacca pointed to a skull-cracking wristwatch on the counter of his Rodeo Drive store.

“Like the watch — when I designed it, it was the first one to have an alligator-skin face. I wasn’t going to do this unless I had something to say.”

Vacca’s new jeans have a lot to say, all right — all at once and at high volume. The 10 styles, some using Italian and Japanese selvedge denim, are heavily distressed, abraded, embellished, embroidered and appliqued, with painted rivets, quarter-size cutout DV logo buttons at the waist and with pocket bags, inside seam taping and button-fly plackets in the same patterns of Sea Island cotton fabric he uses in dress shirts.

Image from Dominico Vacca - LATimes.com

According to his PR team, “Domenico Vacca is best known for his men’s suits found on the chicest celebrities. From Denzel Washington to Jeremy Piven’s wardrobe on HBO’s Entourage, Often referred to as “the Ferrari of Clothing”, Domenico Vacca takes the same tailoring concepts prescribed for suits designed for the likes of Denzel Washington to the beloved Entourage character Ari Gold (Jeremy Piven) and has brought it to the denim world.”

I’m not sure that at these prices (retailing $340 to $595 and limited to about 200 pairs each), I know anyone not falling into the category of Nouveau Riche who is going to consider these.

Think I’m wrong? Share your thoughts about the brand in the comments!

Love,
JP

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{ 2 comments… read them below or add one }

paula June 10, 2010 at 5:12 pm

whatever! That is all that comes to mind – lol

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paula June 10, 2010 at 5:14 pm

Good luck with that! I think someone will be getting fleeced…although not the celebs since they get theirs free!

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