Denim Lookbook: YMI Jeans for Fall 2010

by Jaime on May 28, 2010

I had SUCH a great experience when I first tried YMI, that I knew you all would be interested in what they have coming up for the next season!

Here are some amazing shots for their Fall 2010 line, the “Downtown Dolls” collection!

(Los Angeles, CA – April 27, 2010) –Chart topping recording artists, Dr. Hollywood, are lending their upcoming single, “Smashing Bottles,” to YMI’s upcoming Fall 2010 Campaign Video. The song, featured on their upcoming album, is sure to become an instant party anthem that not only embodies the musical pulse that Dr. Hollywood pumps, but the fun loving, outgoing persona that is the YMI consumer. Appropriate for a group that climbed to the top of the charts with the hit song “We Run L.A”, the campaign video was shot on location at Olvera Street, located in the heart of Downtown Los Angeles. Excited about the collaboration, Dr. Hollywood’s Lex Larson says, “We are honored to be part of the YMI campaign, ‘Smashing Bottles’ has an uplifting fun theme that fits perfect into the video.”

The video features a behind the scenes look at two YMI clad models as they take a break from their photo shoot to discover this historic area of L.A. As the models let loose “Smashing Bottles” lyrically narrates their journey. The group’s ability to create chart topping hits that garner massive radio play gives YMI the opportunity to allow its product to be reinforced in the consumers mind each and every time they hear a Dr. Hollywood hit such as; “Smashing Bottles”, “We Run L.A. or “Breakfast at Tiffany’s” on their local radio station.

How do you guys feel about the shots? I think the line is looking super on-trend… sure, it’s not for every person, but it’s definitely got an edge that many people will love (and that’s perfect for going out on a weekend!).

Check out all the shots in the gallery below, then leave a comment telling us how you feel about it!


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{ 4 comments… read them below or add one }

Kristy May 28, 2010 at 5:52 pm

I love their washes!!


cleverly May 28, 2010 at 7:11 pm

They’re having a 25% off everything sale on their site too :)


Laura Kim Connell May 29, 2010 at 9:46 am

Love those. So very 80s.
.-= Laura Kim Connell´s last blog ..Coco Rocha Struts For A Cure =-.


Johnette May 30, 2010 at 8:22 am

They’re having a 25% off everything sale on their site too


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