New Denim Brand and Lookbook: Rue de Jeans

by Jaime on April 8, 2010

Ahh summer. Time for daquiris on the porch, skipping work to go to baseball games and, of course, finding the most comfortable, luxurious denim to wear all season long.

If you’re looking into trying a new pair from a new brand, here’s another one to consider: Rue de Jeans.

These babies have a LOT to offer. Find out more about the brand – and check out their Spring/Summer 2010 Lookbook – after the jump!

There’s nothing more stylish than being comfortable in one’s own skin. Except, perhaps, feeling at one with a sleek and soigné pair of premium jeans.

And that’s the level of style and sense of bien-être (well-being) that Rue de Jeans aims to purvey with its new line of high-end denim. Part Jane Birkin, part James Bond, Rue de Jeans are iconic European style with an element of stealth. Simple, timeless and clean silhouettes are rendered in the most luxurious of Italian and Japanese denims, corduroys, and velveteens. And what appears to be a discreet black-on-black logo label on the back of the waistband is actually much more than decorative: it conceals patented design technology that adds two inches of breathing – or lunch – room. That means a custom, comfortable fit that adjusts to all the ups and downs of your day — from coffee and croissants to sushi, or from take-off to landing in a fabulous foreign destination. You can dig in to your day without your jeans digging into you, and look good doing it.

Made in Los Angeles, Rue de Jeans is the brainchild of designer and international business woman Cindy. Cindy’s early appreciation of classic French fashion, study of the Impressionist period in both Asian and European art, and love of international travel have influenced the line’s creation. Styles are named for the streets of Paris where fashion has always flourished, but Cindy also takes inspiration from the “Japonisme” movement, incorporating the “Tao” symbol into the Rue de logo. “The word ‘Tao’ means ‘way,’ relating to the meaning of ‘rue (‘road’) in French,” says Cindy. “And this definitely is a revolutionary new way to dress, and to wear jeans in style.”

The women’s line comprises classic denim, corduroy, and velveteen. Rue de Jeans offers a variety of washes and styles for women including : Princesse (Simple Skinny), Royale (Pencil Straight,) and Champs Elysées, (Bootcut Flare.) A special edition “Etoile” style features a Swarovski crystal-encrusted waistband. A variety of additional washes are available in certain styles & cuts.

Rue de Jeans also offers the D’Orsay, a skinny jean crafted from the finest wale, super resilient Japanese corduroy that stretches but regains it original contour, and the limited edition Louvre, an elegant jean in 100% cotton velveteen that has been ingeniously treated with collagen for extra sheen and smoothness.

Women’s sizes range from 24 to 32. Rue de Jeans also offers a men’s line with the same fine fabrics and patented design technology to provide 2 extra inches of stretch for maximum comfort and smooth fit, with four cuts and several washes. Retail prices begin at $165 and range up to $298.

So, what are your thoughts? I’m not a huge fan of some of their more flamboyant offerings (like a distressed cargo short with sequins… eep!), but their basic blues look phenomenal!


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