New Collaboration: 7 For All Mankind and Jonathan Adler

by Jaime on April 22, 2010

For those of you who want to add a fun new twist to their wardrobe (and, though I don’t think they’ll take it that far, possibly matching your outfits to your upholstery… which would be really funny), 7 For All Mankind is teaming up with interior design guru Jonathan Adler to make a collection exclusively for 7FAM stores.

Ross Tucker at WWD shared the whole story. Here’s an excerpt:

The limited edition collection is broken down into three themes — Deluxe, Rustic and Pop — with a men’s and women’s look for each, giving the line a total of six jeans and six tops. The Deluxe items were designed for a casual beach lifestyle, while the Rustic segment relies on more modern, earthy looks. Pop looks use brighter colors and white contrast for a preppier look. The collection will retail for $90 to $210.


Susan Kellogg, president of VF’s contemporary brands coalition, said Seven looks to other fashion brands as well as the worlds of art and architecture when considering potential collaborations.


“We try to find people that really personify our brand,” she said. “We bring the denim expertise and they bring something completely divergent from what we do.”


“It has been exciting to have the chance to extend our aesthetic into apparel, especially with Seven For All Mankind because we all know everyone needs jeans,” Adler said.


Kellogg said Adler’s playful design aesthetic and attention to detail made him an attractive partner, particularly when considering a collection being offered for summer.

Will you be heading to your nearest 7 For All Mankind Flagship store to try these on? I’d love to hear your thoughts!

Love,
JP

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{ 1 comment… read it below or add one }

MarkSpizer May 3, 2010 at 6:40 am

great post as usual!

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