April 77 Shuts its Doors

by Jaime on April 9, 2010

Oh denim brands, get it together!

Last week, we reported that Rock & Republic had filed for Chapter 11 Bankruptcy and now, April 77 is shutting down production.

WWD reported yesterday about this unfortunate situation. Here are a couple details of what might have happened:

Audrey Gingras, owner of New York-based Archetype Showroom, hinted to buyers that the issues were internal. “There was a lot of potential for this brand and it was a profitable, viable business for seven years. But in the past year, it sort of deteriorated,” she said. Apparently, they owe her more than six figures in back payments.

You can still score some pairs (and many on markdowns) around the net. ASOS has a good selection available that I’d recommend checking out.



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