San Francisco, Calif. (March 24, 2010) – indiDenim, thepremium custom jeans brand from parentcompany indiCustom, today announced the launch of a new interactive Denim Wiki, the ultimateresource for all things related to denim. The Denim Wiki isdesigned to be a one-stop information hub for everything you could possiblyever want to learn about jeans. Packed with history and style tips, thewiki-style jean guide can be edited and augmented by all members of theindiDenim community at any time.“We’re excited to launch a new resource fordenim lovers. From custom designing your own jeans to content editing, weprovide a dynamic platform that enables our customers to have a voice and be apart of our brand,” said indiCustom CEO, Marybeth Luber.Accompanying the launch of the Denim Wiki,indiDenim is introducing its Design / Share / Wear promotion. Aimingto encourage social sharing amongst online shoppers, indiDenim’s Design /Share / Wear program invites individual denim designers using the site’sinteractive jean builder to share their denim designs with friends via thesocial sharing sites. Starting this month through the end of the year,any participant that chooses to share their jean design will be entered to winhis/her custom denim each month and given a special discount to share withfriends.“We’re thrilled to take social network integrationto the next level and provide an unmatched, fun design experience,” saidLuber. “As an online brand, it’s essential to embrace our customers asindividuals and designers on their own terms, and support our virtual networksand relationships. This is a great way for us to continue to build ouronline community and strengthen our site’s content and design features at thesame time.”Visitors can enter the promotion by visitingindiDenim.com to start the design process, beginning with selecting a preferredcut, fabric, rise, leg and hem style, pocket detail, and wash. The secondstep requires the sharing of the design on any of the 200+ social sitesaccessible from indidenim.com.For more, visit www.indiDenim.com.
New Denim Wiki and Design/Share/Wear Campaign from indiDenim
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