The Nudie Jeans Pop-Up Shop event was held last night at Azalea Boutique in San Francisco. Unfortunately, I was previously engaged to attend a fundraising event for the American Cancer Society and was only able to attend the first 45 minutes. Nevertheless, I was happy to be able to stop by and see not only a great new place to shop (danger!), but also a new denim line I had little exposure to.
Azalea Boutique is a split-level designer boutique in the hip Hayes Valley of San Francisco. In addition to their awesome selection of all the latest designer brands, they also host a full-service salon in the back. Talk about a girl’s dream, shopping and beauty all in one place! Genius!
Tobi hosted a great event that night complete with a DJ, free Vodka, and free PBR. Denim, music, and drinks? Now that is right up my alley. While I was there, I learned a few things that were a first for this jeans-lover. Nudie Jeans does not offer a separate women’s line! Yet, what they do offer are a few pairs that in essence, are considered unisex. For those gals interested, the Tight Long John, Thin Finn, High Kai, and Narrow Boot are the popular fits that work for women.I found this facet of their line to be really interesting, and definitely something I had never experienced before. I’m not quite sure how I feel about sharing jeans that are meant for both men and women (aside from the popular boyfriend cut), but I am never one to shy away from a new style or brand. That being said, I checked out their website to get a little more info on Nudie Jeans. I really liked what they had to say:
Design goes beyond creating just a product that serves to fulfill a need or a function. The philosophy of Nudie jeans is to become part of your dreams. Jeans have a natural built-in dream and attitude.Nudie will stay true to jeans and all about jeans.Nudie is the ”naked truth about denim”.
Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get.
Jeans are more than just a piece of clothing.
“Naked truth about denim!” Loves it.
Big thanks to Azalea for featuring Nudie Jeans, Tobi for an awesome event, and Denim Debutante for steering me their direction! (I still am bummed I had to leave early as I couldn’t participate in the free jeans giveaway, sigh.)
Much love, K