Kristy is a friend of mine whom I’ve been pestering to write here on the site since it started because she has a refreshing honesty and knows what she’s talking about. Here’s the back story on this post: Kristy fell for a pair of jeans and when I contacted the person I knew at the brand, they said that they didn’t make anything above a 30. She was livid, I was livid (and pretty embarrassed, to be honest), and she decided it was time that people heard her story. – Love, JP
For some retailers, such as Old Navy or Ann Taylor, isthe message “We’ll take your money but we don’t want you in our storeif you’re above a size 12 or 14″? These companies offer plus sizeclothing for sale only online, and do not carry these sizes in theirbrick and mortar locations. While part of this is likely due to thefact that less popular sizes aren’t sold as often, meaning thatshipping and distributing these items in stores reduces theprofitability of the business, the inability to find such sizes instores doesn’t increase consumer confidences for those who are outsideof the chosen size range.
Often times stores that do carry mysize, such as Anthropologie, only carry one of each item in sizes 10 orabove. When I asked the sales clerk, she told me that size10 and above “sell out immediately.” I don’t doubt this as sales racksoften hold few if any items in larger sizes.
Isthis conclusive evidence that companies are actively discriminatingagainst larger sizes? No. But in a world where discrimination based onbody size is often times considered acceptable, it’s hard to understandthe reasoning behind this sort of behavior from retailers.
Forthose of you who are a size 10 or above, here’s a list of denim brandsyou may be disappointed to find have limited size ranges:
Blue Notch – 30
Vintage1 – 30
Sass & Bide – 30
Ksubi – 31
Disappointed?So was I. While there’s a handful of companies such as Not YourDaughter’s Jeans that make good basic staples, I’ve been on the huntfor some statement and trendy pairs of denim that also fit and flatterfor over a year now. Every time Jaime writes about a new brand I’malways there to ask her about the fit and size range.
And, to denim creators and designers, I wouldlike to propose a challenge. There are women just like me all acrossthis country who are willing to give you our money, and you’re nottaking it. My only question is… why?