New York, NY – March 11, 2010 – GUESS, the lifestyle brand famous for its trendsetting styles and unforgettable campaigns, and FIDM / Fashion Institute of Design & Merchandising, are thrilled to announce the GUESS Design Challenge launching during the Annual FIDM Debut Fashion Show to benefit the FIDM Scholarship Foundation.Every year, ten top students are selected for an advanced third year fashion design program, to present their first-ever fashion collections, each consisting of ten to twelve looks. An audience, of over 10,000 people, sees the FIDM Debut Show. This annual event is being held at the Barker Hangar, in Santa Monica, California in March, 2010. The partnership between GUESS and FIDM adds an exciting real world experience to each designer’s education. In addition, to creating their individual collections, each of the Advanced Fashion Design students will also design and present one GUESS look to the executives at GUESS, Inc. As in true GUESS form, the look will be denim focused, using washes previously chosen by the GUESS? Inc. design team and FIDM designers, ranging from clean to medium and vintage washes.Mary Stephens, FIDM Director of Fashion Design relates: “This wonderful design challenge typifies the commitment of GUESS?, Inc. to create opportunities for young people. Our organizations, GUESS? Inc. and FIDM, have deep roots of parallel growth, both having been founded in Los Angeles. We enjoy a vibrant relationship that supports young people and changes lives. We’re so fortunate to call them our friends…they have fostered scholarships and jobs for countless FIDM students.”One lucky winner’s design will be selected by Maurice Marciano, Chairman of the Board and Co-Founder of GUESS, Inc. The winning student will be offered the position of Design Assistant with the GUESS?, Inc. design department, as well as the opportunity to be involved in each step of the production process of their winning design, which will be incorporated into an upcoming season.
“We are thrilled to be partnering with the Fashion Institute of Design & Merchandising for the annual Debut Fashion Show and are excited to expand on our long standing relationship with the college,” said Maurice Marciano, Chairman of the Board and Co-Founder of GUESS, Inc. “One of our strengths at GUESS is keeping our brand relevant to the ever-evolving consumer and in order to do so, we must find young and innovative talent, such as the highly gifted students we are partnering with at FIDM.
So, my fabulous up-and-coming designers, this is something exciting! Denim is a hard thing to just jump into, but GUESS has been doing it for quite some time… I look forward to seeing the outcome!