Enjoy the interview!
Welcome to DenimDebutante.com, Heather! How did you first fall in love with denim?
I think it was during my stay at Pepe Jeans. It was my first time experiencing denim. We used to bring in goods made offshore & do what we called Conversions. Acid wash, Dye & Stone, and eventually SandBlast… we blasted thru 30% and “killed” those jeans, but it was amazing learning what we can do with denim.
Tell us a little bit about how PUR came into existence.
I used to be a huge “consumer”. I bought all my jeans at retail-and my closet was massive, for I loved jeans. As time passed the quality of the jeans were getting poorer & poorer. Fit was non-existent. I guess I finally decided to stop complaining & make what I want.
Why should a women choose PUR denim above other brands?
She normally chooses PUR because it simply makes her look better. The jeans are amazing in feel but the FIT – how it elongates & lifts, simply can’t be matched.
What’s your favorite pair in the line?
The Scarlette Cigarette in Fleece.
What kind of girl do you see wearing PUR Premium Denim?
Smart, sexy, self-aware women. A woman who always reaches for the best that can be, who never settles.
A big part of the denim-buying decision for most women is the back pocket. How did you decide on the placement and design?
My Back Pocket was trademark/patented. It is one of the most critical detail of PUR. The design helps focus the attention on the best part of our butt- the center. It makes the width “disappear” from vision. I guess you have to see it to believe it…
Anything in particular you want to share with DenimDebutante.com readers? Let us know!
I love that there is other denim fanatics like me! I hope that you love PUR for all that I put into it. What nature didn’t give you, PUR can.
Thanks so much to Heather for answering our questions. Do you have a question for your favorite denim designer? Email me at [email protected] and I’ll set up the interview!