The 80′s Have Arrived: Gloria Vanderbilt Jeans are Back!

by Jaime on January 21, 2010

So, today’s obviously going to be “really depressing news in the world of denim” day… after all, I’m on a roll. Why stop now?

My heart is breaking one more time today while sharing this nugget of news: Gloria Vanderbilt, the Eighties Sensation of Super-Tight, High-Waisted Horror (and yes, that DID all need to be capitalized), is back.

Here’s a snippet of the Press Release that went out on Tuesday:

Gloria Vanderbilt is back in the UK – re-launched with a brand newpremium stretch denim range designed to appeal to women in the 2010’sin the same way the original was designed to appeal to 1980’s women.The brand ethos is the same – classy, quality denim wear that keeps allthe curves comfortably, stylishly and effortlessly in the right place,however the designs and the technology that supports them have beentotally revised to provide the most effective figure flattering packagethere is.

UK women can beat the bulge this season with Gloria Vanderbilt’sSS10 ‘made to fit’ denim collection. Panels of hi-tech stretch denimreach across the hips, waist and bottom, smoothing out lumps and bumpsand flattering the contours for a shapely silhouette. The range ofstyles available includes slim, skinny and boot cut fits.

I should quit denim blogging now, shouldn’t I? Sheesh. And who uses the term “beat the bulge” anymore?

How do you feel about this new addition? Love it? Hate it? Wish you didn’t have to reminisce about the crappy outfits you wore in the 80′s? Let me know. And thanks to Rachallee for the tip.


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