Last week, I showed you some of the women’s additions to the 2010 Transition line from 7 For All Mankind, and today, you’ll catch a glimpse of the men’s. Here’s a little detail from the press release:
Los Angeles, CA – For 7 For All Mankind, Transition 2010 – which marks the end of spring and beginning summer – is a directional, dramatic collection that combines the brand’s signature sophistication with a spirit of adventure and exploration. An eye-catching array of styles is offered, with wearable bleaching and acid techniques giving dimension to the denim assortment. These “Bleach & Acid” techniques create a playful alternative to classic indigo while expressing a new attitude for 7 For All Mankind. The Salty Vintage wash plays to 7 For All Mankind’s California heritage with its sandy tint and subtle whiskers, hand sanding and natural nicking and grinding – all inspired by the beach. Sportswear features luxe fabrications with soft, washed out graphics.
To enhance the lived-in look, 7 For All Mankind “Deconstructed/Reconstructed” its iconic back pocket designs. Newness – and authenticity – emerges from the act of destroying and then repairing. The Stained Painter wash features hand sanding and whiskers for beautiful highs and lows; black oil stain spots and bleached holes give the wash an authentic “painter” look. The coin pocket is ripped out and the back pocket is torn and then repaired for customized look. Subtle, low-contrast tie dye treatments on sportswear create a unique worn-in effect.
-Bleach & acid
-Authentic, natural distressing
-Back pocket novelty
-Reverse screen printed graphics
-Lightweight woven shirts