Jessica Simpson to Launch Jeanswear Collection

by Jaime on January 21, 2010

Because someone up there obviously hates me (or, at the very least, hates good denim), Jessica Simpson gets her own denim line.Before me.

The world is unfair, guys. It’s unfair.

Here’s a snippet from the Press Release:

Vince Camuto, Owner and Chief Executive Officer ofCamuto Group, said, “The launch of Jessica Simpson Jeanswear is theexciting next phase in creating a complete lifestyle brand; itrepresents a significant market opportunity and may be the largestcategory in our portfolio of licensed products. We are thrilled to beworking with Jones Apparel Group on this venture as this partnershipbrings together two best in class companies.”

Jack Gross, Chief Executive Officer of Jones Jeanswear, said, “Weare excited about this opportunity to partner with Camuto Group to addjeanswear to the Jessica Simpson Collection’s lifestyle productoffering and help bring Jessica’s vision of American femininity tolife. This is an outstanding partnership for Jones Jeanswear, as itleverages our core competencies and expertise in jeanswear design anddevelopment. This is a great opportunity to be involved in the growthof a strong, successful brand.”

If you desire, you can read more about the line on Nitrolicious, but I’ll tell you this much: unless they send me a pair to try out and review, I’m going nowhere near these. Sure, I could be wrong (after all, her shoes don’t suck…), but it seems unlikely.

And, a heads up for those of you who went to Nitrolicious and thought, “Well, what is $20-24 wholesale translated to retail pricing?” It’s around a $50 price point.


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{ 2 comments… read them below or add one }

Jeanine Sharrard September 21, 2010 at 12:14 pm

Ive heard that Jessica Simpson planning to sing with Andrea Bocelli and Willie Nelson on her new record. That is good news because i am also a good fan of Andrea Bocelli and Willie Nelson. Look forward to that!


Andrea Sinton October 4, 2010 at 2:32 am

Jessica Simpson is just on fire. She has a new man in her life, she’s launching a new denim line and she’s going to come out on Project Runway! She really deserves a big toss to all these. Cheers!


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