Denim Philanthropy: Aeropostale’s Teens for Jeans Promotion

by Jaime on January 23, 2010

 When I read any of these fabulous stories, it reminds me how great that people are stepping up to make a difference. Aeropostale is teaming up with DoSomething.org for their Teens for Jeans promotion. Learn more below:

Twilight: New Moon superstar Ashley Greene and funny man Justin Long prove to be more than every teen’s fantasy prom date. The unlikely pair is coming together for the 3rd Annual Teens for Jeans campaign to encourage teens in the US and Canada to help fight homelessness amongst their peers through the donation of jeans. 

The campaign, spearheaded by NYC-based teen retailer Aéropostale and teen not-for-profit DoSomething.org, raises awareness about youth homelessness by inspiring teens across the US and Canada to collect gently-used jeans and donate them to homeless youth right in their own communities. Last year, the campaign collected over 200,000 pairs of jeans and this year teens are already gearing up to top that effort. Drop-offs are located at all Aéropostale stores from January 19th through February 14th, 2010. 

“When I heard the statistics, it was hard to ignore,” explains Ashley Green. “Traveling the country for Twilight and New Moon has given me the opportunity to meet teens from a wide variety of economic backgrounds. I want to do everything I can to help young people take action about this important issue.” 

“I got involved with this campaign because it is so important that no teen goes this winter without warm clothes,” Justin Long adds. “I want every fan to join me in bringing their jeans into any Aero store to make this the most successful year ever.” 

You can view their PSA at TeensforJeans.com

“Teens for Jeans is special because it engages everyone; our customers, store associates and the community,” says Aéropostale Senior Vice President of Marketing, Scott Birnbaum. “A simple act like donating a pair of jeans can truly have a direct and meaningful impact on someone’s life.”

Starting Tuesday, January 19th until Sunday, February 14th, people are encouraged to bring in any brand of their gently worn jeans to any Aéropostale store in the U.S. and Canada. Aéropostale and DoSomething.org will make sure the jeans are donated to one of the 600 local youth shelters that have been selected as partners. As an extra incentive for those who donate, Aéropostale will give an additional 25% off a new pair of jeans, though no purchase is necessary. Donors will also have the chance to win signed jeans from Shia Lebeouf, Chris Pine, Penn Badgley, Dakota Fanning, Taylor Swift and many more of today’s young stars. 

“We love that teens will be racing to the mall this January, and they won’t be going in empty-handed,” says DoSomething.org Chief Marketing Officer Aria Finger. “We are thrilled to be partnering with Aéropostale on the third annual Teens for Jeans and engaging hundreds of thousands of teens to take action across the US and Canada.” 

In addition to getting customers involved in stores, Aéropostale and DoSomething.org are encouraging teenagers in their local high schools and colleges to coordinate Teens for Jeans school drives. Students who collect more than 500 pairs of jeans will receive a banner for their school, recognition on the DoSomething.org and Aéropostale websites and the chance to win a pizza party for their entire class.

To learn how to get involved or for more information about teen homelessness and what you can do, visit teensforjeans.com

Will you take part in this year’s Teens for Jeans campaign [note: pretty sure you don't have to be a teen to do that. At least, that's what I've been told. :) ]? I’m planning on bringing a couple of pairs over there and, while I won’t be using the 25% off coupon, it’s more than worth it just knowing that some of my denim will be going to a good cause.

I’d recommend going through your collection. I bet there are a couple of pairs that you no longer wear – whether they don’t fit, or you just don’t like them anymore – and dropping them off. It’s better than leaving them in your closet. Make a difference this year!

Love,
JP

Edit: Aeropostale is upping the ante on their Teens for Jeans campaign. The first 100,000 jeans collected will now be matched with 100,000 new pairs donated by Aeropostale and those 200,000 jeans will be donated to victims of the Haitiearthquake. I’m so moved by this… hopefully this will give you even more incentive to get involved!

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