Lookbook & Press Release: 7 For All Mankind Womens Spring 2010 Shots

by Jaime on December 4, 2009

There are a lot of REALLY intriguing aspects to this line. Check it out and read the Press Release (which, in one of those rare occasions, actually makes sense when it’s aligned with the photos!) below:

Los Angeles, CA – For spring 2010, 7 For All Mankind creates a whimsical, ethereal mood by mixing unique, airy fabrications in unexpected ways. This infuses the collection with texture, color, and visual interest. The focal trends of the season – Mixed Fabrics, Peek-A-Boo & Repair, Second Skin, and Skirts & Shorts – each combine to celebrate the luxe lifestyle of an Ethereal Gypsy.

The use of Mixed Fabrics, in both denim and sportswear categories, imbues the collection with the light, easy, airy mood that defines the season. Buttery, destroyed denim is paired with areas of crochet, printed lace, or floral prints to provide more aggressive washes with a softer edge. The Destroyed Adara Blue wash is a classic medium blue wash with extreme holes for an authentic vintage look; innovative floral repairs lend an air of elegant insouciance and lighthearted spirit. In sportswear, the incredibly soft Washed Leather Blazer is updated with ribbed cotton panels to update this wardrobe staple. The Draped Tank pairs cotton slub with silk mesh for a compelling juxtaposition of textures.

This season takes the Peek-A-Boo & Repair concept – where denim is ripped and destroyed to expose studs, contrasting fabrics, or crystals – to a new level. The Peek-A-Boo technique is carried off the pocket and leveraged throughout the body. An array of glittering crystals or sequins glint through holes for just the right amount of shimmer. On the Boyfriend Shorty, a flirty Liberty print on the exposed pocket bags adds an unexpected feminine touch. Each garment truly becomes a canvas for wit, whimsy, and artistic expression.

Second Skin silhouettes remain key for the 7 For All Mankind woman. Incredibly stretchy, comfortable fabrics – some with up to 30% stretch – are incorporated into denim styles that wear like a legging but have the visual characteristics and authentic construction of true denim. The incredibly lean silhouette of the Gwenevere with Paneling Detail flatters and elongates. Sportswear, in an alluring contrast, utilizes flowy, diaphanous chiffon, silk charmeuse, and featherweight knits to create a soft volume and feminine edge.

The spring season sees an array of Skirts & Shorts, each featuring 7 For All Mankind’s superior fits, fabrics, and finishes. Each style is special and unique, often mixing techniques such as peek-a-boo prints, crystal embellishment, and colorful repair stitches. Lengths range from short-shorts to Bermuda style, hems are rolled or raw, and washes super-destroyed or clean and modern.

Inspired by the eclectic wardrobe of a nomadic gypsy, the 7 For All Mankind spring 2010 collection utilizes innovative denim washes, unique combinations of fabrics, and whimsical details to create overall mood that is both ethereal and modern.

 So, do you like what you see? Is this a line that you’ll be going after, or is it an easy pass? I’m really liking the sea green skinny in the bottom row… talk about a stunning color!

Also, I have the mens line available to show you as well… want to see it?


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