And I thought I was the only one keeping track of what was going on in the denim world! Turns out that Advertising Age, one of the top advertising & media trade publications, has named 7 For All Mankind one of the TOP TEN NEW PRODUCTS OF THE DECADE!
Here’s what they had to say:
7 FOR ALL MANKINDWith the launch of 7 For All Mankind in 2000, premium denim was introduced to the American market and shopping for jeans would never be the same again. By 2007, annual revenues were estimated at $300 million, and the brand was acquired by VF Corp., who has said it expects to see sales of the brand grow 15% annually.
This on a list with Wii, iPods, Mini Coopers and more! If you want to check out the actual Advertising Age list, click here.