So, Levi’s has teamed up with Goodwill to add a cute little addition to their jeans: a new tag that tells you how to reduce your carbon footprint and to donate your jeans when you no longer want them.
I’m… well, I have mixed emotions about this one. On one side, I’m glad that Levi Strauss is making some kind of effort to change the way their company is perceived… but, I question their true motives on this one. Is it just a publicity push, or are they really trying to change their behavior?
The New York Times article about the addition to their tags states that this came from a study that found “that each pair of 501s is responsible for 32 kilograms of carbon dioxide over its lifetime – the equivalent of 78 miles driven by the average automobile in the United States. It also calculated that more than 3,000 liters of water – enough for 53 seven-minute showers, or 575 toilet flushes – were used over the product’s life cycle. (That included the amount of water needed to grow the cotton and keep the clothes clean).”
So, will this little tag make a big change? That’s up to you.