Levi's New Tags: Reducing Your Carbon Footprint with Denim

by Jaime on November 9, 2009

So, Levi’s has teamed up with Goodwill to add a cute little addition to their jeans: a new tag that tells you how to reduce your carbon footprint and to donate your jeans when you no longer want them.

I’m… well, I have mixed emotions about this one. On one side, I’m glad that Levi Strauss is making some kind of effort to change the way their company is perceived… but, I question their true motives on this one. Is it just a publicity push, or are they really trying to change their behavior?

The New York Times article about the addition to their tags states that this came from a study that found “that each pair of 501s is responsible for 32 kilograms of carbon dioxide over its lifetime – the equivalent of 78 miles driven by the average automobile in the United States. It also calculated that more than 3,000 liters of water – enough for 53 seven-minute showers, or 575 toilet flushes – were used over the product’s life cycle. (That included the amount of water needed to grow the cotton and keep the clothes clean).”


To learn more, check out this post where you can see the “Hidden Cost of Denim” and learn how to correctly clean and care for your denim here.

So, will this little tag make a big change? That’s up to you.

Love,
JP

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