Denim Review: Beija-Flor

by Jaime on July 3, 2009

Welcome, Jasmere fans! After you read this review, head back to Jasmere to grab your very own pair of Beija-Flor jeans!

I was contacted though email by a pretty awesome PR woman, Taryn, who does some work with Beija-Flor, and I was asked if I would like to try out the jeans for to see how they work for me.

Tuesday morning, I received my pair of Beija-Flor jeans in the Jennifer style (a higher rise bootcut in the dark wash Oregon Blue… so, all day Wednesday was spent wearing these babies to attempt to give you my most accurate review possible.

Let’s start with the company. Based in North Carolina, Beija-Flor (which, for the non-Portuguese speakers, means “hummingbird,” but translates literally as “kiss flower”) was started by a mother-daughter team who felt that there was a need to be filled in the denim industry.

From the site for Beija-Flor: “These Brazilian designer jeans are made to fit the natural curves of a woman’s body for a modern yet feminine appeal. Just like the music and culture of Brazil, Beija-Flor means quality, personality, individuality, soul, energy, motion and a taste of the modern world. We invite you to experience the beauty of the ‘Beija-Flor’! “

My thoughts:

There are some HUGE benefits to these jeans… beyond the fact that they run 0-16 (though that’s a pretty great perk in my eyes). With a 9″ front rise on the Jennifer (and approximately a 12″ back), these are jeans that are easily worn by all shapes and sizes without concern for muffin top issues, plumber’s crack and all the other offensive denim issues.

I absolutely love the little stitch detailing of the hummingbird on the left hip. It’s cute, whimsical and fun. The front button has a glitter detailing on it and, while I find it endearing, I feel that for the cost of the jeans, a boost up to crystals (think Denim of Immortality’s button) instead might make for a more stylish art piece.

The back pockets are a bit smaller than many jeans on the market today, which is something I think is kind of cool; it enhances your butt without overemphasizing it.

Some things I’d recommend for the Emilie & Kathy:

Different inseam lengths. Since I wanted to get this review done quickly (and well, of course), I didn’t have time to get them hemmed… and they needed it, as you can tell from the photos. Since they have so many different options via sizing (which is absolutely beautiful), different lengths for different women would be a fabulous addition to a brand that boasts that they can fit every woman.

Keep the detail stitching uniform. While I like the whimsy of the hummingbird, the fact that my back pockets were designed in two different ways (well, they were the same design but with different colored stitching) kind of threw me off.

Overall, I like these jeans. They’re a nice light-medium weight fabric that holds up well and, even after an entire day of wear, didn’t stretch out of form (which is a great thing in my book!), no matter how many times I decided to squat down and do ridiculous things. The rise is a bit high, but it makes for a pair of jeans you can wear chasing after the kids (and bending over to pick them up!) without worrying that you’re showing too much. They are comfortable, cute and stylish enough to still be able to wear out.

Fit: These run about a half size large… I’m wearing a 0 in all of my shots and, under normal circumstances, I am a 25/26 (or 0-2) when it comes to denim. If you’re in between sizes, make sure to size down.

And, to wrap things up…

The Basics:

Cost: The Beija-Flor line runs, on their website, from $170-186. They’re not cheap, but if you look at them from a cost-per-wear perspective, it’s just like any other pair of high-quality denim-you put in the money to get decent, butt-flattering results that last.

Sizing: Runs from 0-16 in almost every cut/wash available.

Where to Buy: Hit up the Store Locator if you want to try on a pair first.

Want to buy a pair online? I have an exclusive Beija-Flor coupon code so you can get free shipping! Find your pair and use the code “FASHIONBLOG” to get a chance to buy your pair without paying for shipping!


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